This article published in the China Business Review magazine of the US-China Business Council outlines the business case for going green in China, including the environmental and economic context unique to businesses operating in China. The article highlights the experience of a Beijing-based retail food chain and includes excerpts from an interview conducted with the co-owner, Jade Gray, in which Jade shares his thoughts on the benefits his business has experienced from the commitment to sustainability. As Jade explains, the benefits are not just environmental and economic but there are other ‘soft’ benefits as well. Full article